Is Your B2B Content Delivering What Your Clients Want?
A recent study found B2B companies are still not creating content that helps their clients find what they want. Instead, many firms are talking about themselves. Your goal should be to create content that answers customer questions.
Think of it this way: a new prospect will read 9 or more pieces of your content before they even contact you. If you are not helping them get answers, you are not building a relationship that will last.
