3 Steps To Get More Customers With Content Marketing

Times have changed. You have to understand the modern consumer buying process. They have much more control now.

It used to be simple. Place a few newspaper, radio and TV ads and you were done.

The internet has exploded everything. Consumers and B2B buyers research everything online.

Take yourself for example. Let’s say you are looking for a home remodeler. You ask friends, look on Google, ask around on Facebook. You look at websites, check Yelp, and view Youtube videos to see examples.

Or maybe you are looking for a restaurant. You might look on your mobile device. You check review sites, a few restaurant sites. On your mobile device, you may not check Google at all.

And at the restaurant, you can publish a review in an instant.

A Google study called the “Zero Moment of Truth” revealed that over 80 percent of consumers make up their mind, their purchase decision, before they get call or visit a store.

As a business, you need to understand how consumers check out your services and products online and on mobile. Then you have to “be where they are,” and provide compelling content that helps them find answers. Finally, you have to have a conversion process in place.

Put these three steps in place and you’ll be way ahead of the competition.