Loud, Brash Personalities Make The Best Salespeople

For years, it has been generally accepted that outgoing, assertive extroverts make the best salespeople.

Adam Grant found out different. An associate professor at Wharton, he conducted a study of more than 300 salespeople to find out if extroverts or introverts sell more.

So who won? This experiment determined that the best salespeople are in the middle — half extroverted and half introverted.

http://www.scientificamerican.com/article/successful-salespeople-have-moderate-temperaments/

He’s not sure why that is the case, but postulates that these “ambiverts” are better at listening at the right times, and asserting themselves at the right moment as well. Plus, they may be able to adapt to a variety of different buyer personas better.

What do you think? What is your real world experience on extroverts vs. introverts? Which one are you?