How To Create A Preference In Your Prospect’s Mind
If your product lends itself to lead nurturing, and not all do, one thing you are trying to do is create a preference in your prospects mind.
It’s not exactly reciprocity. Over time they will begin to prefer your solution partly because you keep showing how it will help them.
You care more than the others. You really care, friend! Hand me a tissue…
http://thesalesblog.com/blog/2015/07/15/how-to-create-a-preference-for-you-and-your-offering/
