innovation

Are You A Thief?

Hopefully. Good ideas are all around you, yet many business owners operate the same way, year in and year out, never pushing the boundaries of what is possible.

Look for good ideas in other industries, and see if you can incorporate them into your (or your client’s) operation. When Apple began to develop the Apple retail stores, they asked, “What is the best customer experience you’ve ever had?” Many people said, “The Ritz Carlton.”

So the company signed up several executives for the leadership program at the Ritz Carlton. The Genius Bar? It’s an idea that came directly from that training — it was originally ideated as “a concierge station” for the Apple store, like the concierge at a high-end hotel.

Here are more ideas you can steal today.

joeghostwriter

Joe Ghostwriter is a copywriter, marketing consultant and award-winning public speaker. He is passionate about helping businesses gain more customers and build sales with content marketing, social media, direct response and internet marketing. Contact Joe at Email or connect on LinkedIn YouTube Facebook Twitter Google+

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