How Starbucks Locations Condition You To Buy More Java

As you know, retail stores go to a lot of trouble to set up their stores to get you to buy more stuff. Here is how Starbucks does it.

Some highlights:

–Laid back vibe is a result of lots of testing.

–Door handle is no accident. It suggests a coffee bean to try.

–They want to get you to the back to the order line. They do it with lighting and merch. The merch is lit more brightly. You also get social proof as you walk back by seeing cool people enjoying themselves.

–Counter top – separates coffee machines from you so you don’t feel intimidated. Counter is extended and below eye level so it draws you closer.