I Met Your Biggest Competitor Today and They Are Laughing at You
I met your biggest competitor today. Your biggest competitor is the STATUS QUO.
Around 60 percent of the identified prospects you have in your funnel will NEVER close due to inaction.
The client just doesn’t want to do anything. It’s natural. They’d rather keep things the same. The status quo is the “pain they know.”
We humans are funny. We’ll put up with annoying hassles because we just don’t want to deal with fixing them. Show your client that is why they need to hire you.
They don’t have to DO anything except say yes to you.
You’ll handle everything after that.