Meeting the Needs of The Burgeoning Hispanic Market in the US

If you are not already, don’t wait to sell to the Hispanic consumer if you are in the US. You will be behind in ten years if you don’t.

They are the largest ethnic group here in California and also New Mexico. By 2050, minorities (in total) will be the majority.
A Milestone En Route to a Majority Minority Nation | Pew Research Center

“The Hispanic population grew to 53 million in 2012, a 50% increase since 2000 and nearly six times the population in 1970, according to the most recent U.S. Census Bureau data. Meanwhile, the overall U.S. population increased by only 12% from 2000 to 2012. Hispanic population growth accounted for more than half of the country’s growth in this time period.”
The U.S. Hispanic population has increased sixfold since 1970 | Pew Research Center

Most of that increase is from births in America, not immigration.

Don’t wait. You don’t have to translate all your stuff into Spanish right away–you can develop that over time. Where I live it is 98 percent Hispanic, yet most people speak English as well, especially younger people. It’s more important that you understand the culture and present your message in a way that resonates with them. That means you must honor their families, heritage, and customs.
Don’t Sell to Me! Hispanics Buy Brands that Empower Their Cultural Relevancy – Forbes