Kiril Bachvarov – Marketing of Financial Services

(March 20, 2013) AUBG Alumnus and current Head of Communications at UniCredit Bulbank Kiril Bachvarov talks about marketing in financial institutions. Bachvarov discusses the challenges marketers face in communicating banks’ offerings to people as well as the difficulties banks have in dealing with marketing. Kiril Bachvarov is First Vice President, Head of Stakeholder and Service Intelligence at UniCredit Bulbank, as well as Acting Head of Business Communications. He has graduated the American University in Bulgaria in the class of 1995 and has worked in a number of banks before settling in at UniCredit Bulbank.

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Operator:
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