Instagram To Add Direct-Response Ad Formats

Instagram To Add Direct–Response Ad Formats
Trying to change all that, the Facebook unit is expanding its ad offerings to include “action-oriented” direct-response ad formats, along with better targeting capabilities and easier access for smaller brands. Working directly with Facebook's ad …
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The rise of direct response native advertising
Awareness: The typical example is traditional brand marketing, both online and offline, in which ROI is difficult to measure. Engagement and consideration: A grey zone between brand advertising and direct response, which can influence offline purchases …
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