Innovative Billboard in Sweden For New Shampoo
To introduce a new line of shampoo for Apotek in Sweden, ad agency Akestam Holst came up with a novel idea. A Stockholm subway billboard was rigged with sensors so the model’s hair blows around as the train arrives.
Wonderful Subway Ad Shows a Woman’s Hair Blowing Around Whenever a Train Arrives | Adweek
It was supposed to be a one day deal, but was extended to 5 days.
