The Gospel of USP

For the last however many decades, you’ve been told you need a USP, a Unique Selling Proposition. At Wellesley Hills marketing firm, their research shows many clients don’t care if you are unique. Here is what they want:

* Reliability. Do it right and on time.

* Accessibility. Be available and guide us through the best options in your kit.

* Fit. Make sure we fit your company.

* Importance. Make us feel valued. Studies show clients leave when they feel nobody cares.

* Service. Give us great service.

* Prudence. Do your research before flinging possible solutions all over the place.

* Research. Know your industry AND mine.

* Listening. Really listen to what we are saying.

* Teaching. I’m the CEO. I’m not dumb. Teach me the difference in your offerings and how they apply to me.

* Business Management. Be efficient.

* Relationship Management. Be easy to work with and fair. Be a real person.

Heck, if you did all that, you would be unique without trying to be.