Eminem Sales School

James Altucher shows how Eminem uses recognized persuasion techniques to get customers to agree with him and bury his competition.

Altucher breaks down a scene from “8 Mile” to demonstrate Availability Cascade, Herd Behavior, In-Group Bias, Damaging Admission and much more.

(If you haven’t seen the movie, be aware it is chock full of words your mom only used when she was mad at you. NSFW).