Copywriting: The Steve Rocco Story

Copywriter Glenn Fisher tells the tale of Steve Rocco, skateboard entrepreneur and copywriter. He wrote ads for his own company, World Industries, in the 80s and early 90s.

Fisher says, “…just look at those early Rocco ads and any copywriter who’s studied their Ogilvy will see that the ads actually look like something that the great ‘O’ would have produced – if he were a skateboarder.”