Positioning – Joe Ghostwriter

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To Get Rich in Your Niche, You Have to Know Who You Are NOT

Kevin Nations explains what happens to service businesses when they lose focus.

There are several ways to position your business in a crowded market. Without a position, you are competing with 800

In his most recent podcast, Jason Swenk interviews Jack Mize, an authority expert. As you’ll learn on the audio, “Trying

For the last however many decades, you’ve been told you need a USP, a Unique Selling Proposition. At Wellesley Hills

Americans never used to eat bacon for breakfast. Here are several clever ways marketing changed society to move product.

Focusing on one message is not easy. It’s horribly hard. I mean, even I struggle. I’m handsome, muscular and really

Try to position your business with one major benefit, a benefit that is easily explained by the average Joe. If

Every business owner and corporate marketer is told they need to have a USP, or Unique Selling Proposition. Mike Schultz,

For years business owners have been told to find their USP, or Unique Selling Position. Amy Harrison argues that the