Copywriting – Joe Ghostwriter

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Copywriter Gets Married

Did I tell you about the copywriter who got married? The couple said their own vows. The copywriter’s vows were

Sometimes non-copywriters write crackling copy. This Craigslist ad for a Dodge Viper holds your eyes to the page.

Colin Theriot shares how to add storytelling to your copywriting.

Great print ads from the past can teach modern copywriters many things. Here are copywriting lessons from great print ads.

Who is Charlie? He’s your customer avatar. He is a representation of your buyer. Ask yourself: What does your most

After 15 years of testing, MECLABS has determined five principles of effective headlines. Check out this example that incorporates all

If you are a copywriter, you have to fight for good copy. It’s your responsibility and it will never end.

Isn’t it apparent when reading some sales letters that the copywriter or marketer didn’t do their homework? They are saying

7 reasons your business isn’t growing like you want it One way we help businesses and health care professionals improve

A brand called ‘You’ – a narcissistic concept or the art of continuous … Instead, borrow from the ‘Just Do