Brand Newsrooms – More Hype Than Reality?
A recent survey shows the concept of brand newsrooms may be more hype than reality.
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Brand Marketing
How A Dog Walker Branded Himself and Got Customers on Day One
Does a really small business need branding? Consider what this guy did with some creativity and grit.
Read MoreHow Key Messages Can Focus Your Marketing Communication
Key messaging is the use of a short list of statements and customer benefits that describe your brand’s position and
Read MoreThe Punk Rock Beer Brand Rocking The Industry
BrewDog doesn’t care what you think. And they are making waves in the wacky world of indie beer. Here is
Read MoreHow To Use Local Celebrities To Create Buzz For Your Brand
Right or wrong, celebrity plays a big role in our society. But how do you use the power of celebrity
Read MoreInnovative Billboard in Sweden For New Shampoo
To introduce a new line of shampoo for Apotek in Sweden, ad agency Akestam Holst came up with a novel
Read MoreGoldilocks and The Science of Pricing
After three years of offering one price, Netflix is looking at offering a tiered pricing model. The single price approach
Read MoreColor Emotion Guide
Color plays a big role in branding. Choose a color that has the emotional qualities you want to elicit in
Read MoreBrand Marketing: Should You Sell A Fashion Brand Direct or Through Retail?
Yes, no matter what you want a social media and internet presence to build the brand and support the effort
Read MoreImage Marketing: Telling Your Brand Story
Image and photo sharing is more popular than ever on the web. Heidi Cohen gives some tips on how to
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