Life Lessons from an Ad Man
Rory Sutherland stumps for perceived value.
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Joe Ghostwriter
Data and Technology Content Writing Services
Advertising
Editorial and Advertising Continue to Blend
The crumbling of the wall between editorial and advertising continues.
Read MoreAppealing To Buyers of High-End Luxury Machines
The high end of every market appeals to a certain psychographic that must have the best, no matter the cost.
Read MoreHow Social Media Is Making TV Ads More Efficient
Social media is having an interesting impact on television advertising.
Read MoreRay-Ban Ad Will Freak You Out
This Ray-Ban ad has crazy optical illusions:
Read MoreRomania Battles Rumors With Style
Rumors were flying that Britain was about to embark on an anti-immigration campaign in Romania. The response was humorous and
Read MoreThe Death of Positioning
Has positioning as a marketing and advertising concept run it’s course? “There are two enormous problems with the whole concept
Read MoreWhat Neuromarketing Can Teach You About Using Images in Ads
Take the Neuromarketing Quiz over at Discovery.com to discover how images affect your ads: What do advertisers know about your
Read MoreJim Mullen and The Simple Art of Greatness
Jim Mullen is the founder of Mullen Advertising, a successful New England agency known for innovative and yes, creative campaigns.
Read MoreTough Times Equal Opportunity for Direct Marketers and Copywriters
I read a story about an ad agency in Portland called Via that won Ad Age’s Small Agency of the
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