How To Become The Obvious Expert

A friend asked about establishing themselves as an authority in their industry.

I said, “Consider setting up a marketing funnel of educational content that hits your target market at several touch points. That means creating helpful content you present via your blog, social media, direct mail, industry publications, public speaking, etc.

“You will attract clients who need to implement your ideas and tips, but don’t have time to do it themselves. Since they have seen your valuable material in several channels over time, and become familiar with your name, you are now the ‘obvious expert.’ You will be the first person they call when they are ready to move forward.

“This is hard to pull off without a defined niche because otherwise you are spread too thin. You can go after several niches as long as your messaging and brand is consistent within each individual niche.”