A Buyer Tells Salespeople What They Are Doing Wrong

Paul Rogers has been in procurement almost his entire career. He explains how salespeople can better work with buyers.

He talks about mistakes salespeople make like:

• Going around the buyer and “selling through the back door”

• Not demonstrating the value that makes your product better

• Disrespecting the competition

• Using traditional closing techniques

• Not letting the buyer add value in the selling process

And he shows you how buyers can benefit your sales effort if you get them involved in a deal from the beginning.