6 Ways To Directly Monetize Your Content Marketing Campaign

6 Ways To Directly Monetize Your Content Marketing Campaign
But one of the drawbacks of content marketing is the difficulty many marketers find in trying to objectively measure its return on investment. Since each piece of content takes time (and therefore, money) to create, there is a finite and objective cost …
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Guitar Center: Content Marketing And Storytelling At Their Best
Guitar Center's YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute's 2014 Content Marketing Awards. As if that wasn't enough, …
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In Conversation With Robert Rose, Part 1: Content Marketing—Challenges …
I caught up with CMI's Chief Strategy Officer Robert Rose, to discuss some of the trends from the survey and their implications for marketers. The conversation looked quite broadly at the state of content marketing today, and we've broken it into two …
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5 Reasons to Outsource Your Content Marketing in 2015
For some of you, it may be to get a content marketing strategy in place—at long last! For others, it may be to expand onto other social platforms; to be more prolific in your blogging and posting; or simply to do a better, more disciplined job of …
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