Success Story: Music Production Training Site Sings A New Tune As Sales Increase 197%
Challenge:
A large music website (centered on a well-known, successful digital synthesizer) enjoyed lots of traffic and a strong following. What they lacked was sales to their video training software.
Strategy:
Joe fully researched the target market and wrote a brand new sales page for the training videos.
Results:
Sales increased 197% on split test with the previous sales page.
