How Your CRM Can Help Connect Online and Offline Marketing

Bridging the Gap Between On- and Offline Marketing With CRM
CRM can erase any confusion between online and offline marketing, and the combination of both sources should influence and educate the marketing plan for both forms of media. Instead of demographics, cookie syncs find real consumers online. Rather …
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5 Ways a Mobile-First Strategy Can Integrate Online and Offline Marketing
In this sink-or-swim world of marketing with your company’s bottom line at stake, nonlinear marketing — integrating your online and offline marketing strategies clearly and seamlessly — is essential for you to send your core message across all of …
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