Graphics

Font Science

The font and design choices you make for your sales letter influence how your “sales talk,” as Hopkins used to say, is received.

Even if you use almost no formatting at all, that is a design choice.

Mikael Cho writes on the Ooomf Blog about the science behind fonts and how they make readers feel as they make their way across the words and sentences.

https://ooomf.com/blog/the-science-behind-fonts-and-how-they-make-you-feel/

joeghostwriter

Joe Ghostwriter is a copywriter, marketing consultant and award-winning public speaker. He is passionate about helping businesses gain more customers and build sales with content marketing, social media, direct response and internet marketing. Contact Joe at Email or connect on LinkedIn YouTube Facebook Twitter Google+

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