Appealing To Buyers of High-End Luxury Machines

The high end of every market appeals to a certain psychographic that must have the best, no matter the cost. That applies to skateboarders, bicyclists and even farmers.

Kubota Grand X – Sheer Tractoring Pleasure. – YouTube

The Grand X is a new line of deluxe tractors acting as the flagship for the mid-size category at Kubota.

It’s an interesting way of using humor while still driving home the luxury theme. It’s the first major campaign for the copywriter. Says Forrestal: “By poking fun at luxury car ads we could use the conventions of that genre to sell, of all things, a tractor. And we got to make an ad with helicopter shots, models, winding coast roads, and animal metaphors.”
http://www.campaignbrief.com/2013/04/kubota-tractors-grand-x-takes.html