Advertising Created It, And Then Murdered It

Jo Coombs says advertising created long copy, and then killed it — helped by clients who have to approve every single vowel and consonant before an ad can be run. But only long copy can generate the “engagement” so longed for these days.

http://www.theguardian.com/media-network/media-network-blog/2014/oct/02/long-copy-dying-advertising-industry-copywriters